Sonal Gupta's endeavor to make statement jewelry that doubles up as wearable art with unique concept and her design sensibilities absorbed from design colleges in India and Milan has led her to the launch of Itrana. Itrana is an idea which reflects adornment, attitude and show. Its a blend of intricate thoughts and master craftmanship. Versatility of every jewelry piece is inculcated by the concept of  knotting and weaving delicate chains, the signature style of the brand. Geometric patterns and intricate fabric weaves are a constant source of inspiration and core reason of Itrana’s design language.