Meet The Founder
Explore
The Founder
Aya is a Lebanese American, who was born in Saida, the Capital of the Mediterranean Coast, Lebanon. Aya’s interest in entrepreneurship was forming in her secondary school years, which eventually saw her graduating with a Degree in Business (Major in Hotel Management), followed by a successful completion of an MBA from the Lebanese American University at the age of 27 years. Aya was beyond her years, and like her four siblings, she was determined to make a difference through her work.
Eager to form a formidable business foundation, and after her experience in the hospitality business Aya moved to her hometown and was appointed the head of procurement at her family hospital business where she helped transform the hospital's systems and processes to world class. It was no surprise that she became a well-known spokesperson for women in education and business. But there was something brewing, and for those who personally know Aya, realized that her industry experience was merely shaping her career in fashion entrepreneurship.
Some 10 years since her MBA, Aya moved to Singapore, where the stars aligned and Xini Concept was born. Uniquely placed on the globe coupled with her Middle Eastern background, Aya was keen to bring fashion’s most beautiful pieces from all corners of the world to her platform. In her own words, “I want to make it easy for everyone to be able to find their unique Xini, and there is no better way than to start with a collection of the best of shoes, bags, and accessories from all around the world”.